Friday, August 8, 2014

How to Maximize your Blog’s Reach

How to Maximize your Blog’s Reach
With blogging becoming such a trend in today’s world, there are more and more people turning to it, seeking a second source of income. With so much competition how can you get your blog to stand out above the rest? It’s more then just writing a good article. Below are some tips on how to get your blog post noticed.

1. Maximize the SEO of Each Blog

We all know that websites need to be optimized for search engine’s keyword results. But what about each individual blog post? As each post is a page within a site it can be optimized to answer search results also. This can indirectly lead people back to your main page and help increase traffic to your blog. By understanding what people are looking for online, you can optimize your blog to answer their enquiries. Therefore you blog could actually rank for that particular question and this can increase the reach of your blog.

2. Promoting You Blog Through Social Media

Clearly the world is going more social. Social media was more commonly used by smaller business as a cheaper form of marketing. It provided a quicker and more direct form of communication to their consumers. As the convenience of social media has grown in popularity, it has prompted for larger organizations to use social media. Instead of the traditional methods of communication such as emails and phones.

This shows how important it is to promote your blog posts on social media. It’s no longer good enough to do blogging as a side project. Your readers want to know who you are and most readers would not hesitate to do a little research on social platforms first. Sharing your blog on social media is just the new age way of word of mouth advertising. The benefits of social media are that it has a wider reach as many users have public profiles. Allowing for your blog to be shared and re-shared.

The importance of a business’s online image plays such a major role, in its success, that there are many dishonest websites emerging and taking advantage of this market. Although social sharing is important you should not give in to the temptation of buying likes, shares or re-tweets. This sort of business has sprung up, all across the world, from countries like Canada, Brazil and Spain. It is also commonly sold through sites like fiverr. It is dodgy and a waste of money as it does not give you real fans, they will never interact with you on your blog.

When real people read and share or re-tweet your blog it creates organic links that also help with your search engine rankings. This new form of linking is said to be the future of SEO.

3. Social Platforms are Search Engines Too

Many more people are looking for answers on social platforms rather then a search engine. Youtube is now the second largest search engine in the world and it is a video sharing social platform. By promoting your blog on social media it allows for more people to find your blog and become a follower.
Image Credit: Stuart Miles

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